4 Essentials to Know Before You Launch a Pop-Up Shop
Launching a pop-up isn’t just about turning up and turning on the lights—it’s about planning, protecting your business, and getting the green light to trade. At PopHub, we champion creative, flexible retail, but we also know the behind-the-scenes work it takes to do it right.
Whether you’re testing a new concept or taking your brand on the road, here are 4 things you should lock in before opening your pop-up shop:
1. Choose the Right Location
Location is everything. Your dream spot might look perfect, but is it approved for the kind of trade you’re planning?
Before signing anything:
Ask the landlord about the space’s development approval.
Speak with the local council to confirm if your pop-up fits within the permitted use.
Save time and money by finding a space that already ticks the compliance boxes.
At PopHub, we only list spaces ready to go—so you can focus on the brand experience, not red tape.
2. Get the Right Agreement in Place
Even if you’re only popping up for a week, get the agreement in writing. A clear, simple lease or licence agreement should cover:
How long you’ll be there
Rent and payment terms
What you can and can’t do to the space
Utility costs and responsibilities
What condition the space should be in when you leave
You don’t need a full retail lease if it’s under 6 months—but don’t skip this step. A handshake isn’t enough.
3. Don’t Forget Insurance
Just because it’s short-term doesn’t mean you’re off the hook.
Depending on your pop-up, you may need:
Public liability insurance
Plate glass cover
Product or event-specific insurance
Always check with your insurance broker and confirm any additional requirements from the space owner.
4. Know Your Licensing Obligations
Selling food or drinks? You’ll need to tick a few extra boxes:
Liquor Licence: Some brands can extend an existing on-premises licence.
Food Business: Register with local food authorities and ensure you meet all hygiene and safety requirements.
Some councils, like the City of Sydney, offer free workshops for food pop-ups—worth checking out.
Before You Pop, Be Prepared
Pop-ups can be an amazing way to build brand buzz, test markets, and connect with new audiences. But preparation is everything. Taking the time to get your paperwork, approvals, and insurance sorted means fewer surprises—and more time to focus on your customers.
Need help finding a compliant, plug-and-play space for your next pop-up? PopHub can help.
