Iconic Melbourne Event Space – Swanston Street Forecourt

The Swanston Street Forecourt is a dynamic outdoor venue situated at the heart of Melbourne’s cultural and transport precinct. Positioned between Fed Square and the Swanston Street tram stops, directly opposite Victoria’s busiest train station, this prime location offers unparalleled visibility and foot traffic. With the brand-new Town Hall Station set to open in 2025, this space promises even greater exposure in the coming years.

This 700 sqm flexible space is ideal for high-quality brand activations, product launches, public performances, and immersive commercial experiences. The area enjoys direct visibility from the North Screen and has additional advertising space visible from Flinders Street Station and up Swanston Street, ensuring maximum impact.

Features:

• Majority flat surface of bluestone concrete pavers
• Some inclined areas that may require consideration for builds
• Accessible public toilets in St Paul’s Court
• Onsite catering providers available
• Power available throughout the area
• Hardstand space for broadcast vehicles or cars
• Banner flagpoles (available upon application)
• Audiovisual support available upon request
• Projections off East Shard (POA)
• Stepped seating area for audiences

This highly visible, flexible outdoor space is one of Fed Square’s most desirable venues, offering an excellent platform for engaging the public and attracting thousands of visitors each day. It’s a perfect location to meet your audience in a high-traffic area, ensuring your event or activation reaches a wide range of people.

Availability: Flexible lease terms for events and activations.

Suitable for:

• Brand activations
• Product launches
• Public performances
• Public art exhibitions
• Commercial activations

Get in touch to secure your space in one of Melbourne’s most iconic locations!