Wollongong Central – Shopping Centre Pop Up Retail Opportunities

Bring your brand to the heart of the Illawarra at Wollongong Central — the region’s leading destination for shopping, dining and entertainment. Located just 85km south of Sydney, this centre offers a vibrant, high-traffic environment ideal for short-term retail activations and seasonal campaigns.

Why Choose Wollongong Central?

• Almost 200 stores including national powerhouses David Jones, Mecca Maxima, H&M, Coles, Target and Rebel
• Premium specialty retailers such as Country Road, Oxford, Cue, Nike, Pandora, Peter Alexander and JB Hi-Fi
• Home to the only David Jones, Mecca Maxima and H&M stores in the region
• Anchored by top-performing national brands, attracting steady foot traffic daily
• Easy access via public transport, steps from Wollongong train station and close to Wollongong University

Activation Highlights:

• Flexible leasing options for pop-ups, product launches or brand campaigns
• Prime positions available across four buildings with high visibility
• High-income area with national tenants underwriting 82% of centre revenue
• Reach local professionals, university students and families in one of the busiest city centre hubs
• Ideal for fashion, lifestyle, beauty, tech and specialty retail concepts

More Than Just Shopping:

• Modern precinct includes the Keira Street dining area with top food brands and casual dining
• Home to entertainment favourites like Holey Moley, Strike Bowling and B-Lucky & Sons
• A $325 million redevelopment has revitalised the space with improved layouts, lighting and finishes

Key Stats:

• 54,919 sqm GLA across four interconnected buildings
• 90% of GLA occupied by national and chain tenants
• Located within 10 minutes of University of Wollongong and local beaches

Looking to create an impact in the Illawarra? Get in touch to book your next pop-up at Wollongong Central.